When Dylan Wykes mentions managing 150’ish athletes on-boarding & monthly payments with Google Forms & Sheets, I throw up in my mouth a little bit.
Despite being buried deep in an ambitiously torrent pace of work on the road, I hear a business owner lay out a pain point like that, and I simply can’t help myself.
Nearly a year later, we launch a thing that does some stuff. Six months after that, a global pandemic, and we’ve got quite a polished little piece of our own internet web site including:
- Complete re-brand project that runs as smoothly as your first mile race
- Full modular site design reflective of the new M2M identity and business goals
- A WordPress/WooCommerce based monthly subscription billing & invoicing system
- Custom coach matching on-boarding & registration with notifications
- Multiple membership levels/abilities providing gated functionality throughout the site
We define the business model of M2M in the process, have a sustainable growth plan laid out for the future, and a tool to scale those memberships.
I integrate as part of the team, collaborating with co-owner Elly Woods on business decisions, designing and producing marketing assets, developing a complete merchandise line, managing fulfillment, bringing the teams social media in-house, training of system admin staff, and more. All with the goals of building out processes, tightening up the code base, and then handing the project off.
The highlight of my work with Mile2Marathon is when Elly and I discuss the one year anniversary of going live, the $425K+ in revenue rang through the automated billing system in that year all but running itself now, and we both mention Lauren Andrews.
A new Coach with M2M, that went from no athletes to a full roster of over 20 in but a couple months, maybe a bit longer. Regardless, Elly laughs when she says “we couldn’t have even on-boarded all of those athletes by hand before” … let alone do it automatically, billed monthly with zero copy & paste involved.
The project has since been handed off, and I don’t want my name associated with the design of Mile2Marathon.com going forward. It really is a shame white men act like the white men they’ve been raised to be. Elly and I built a rocket ship … that will forever sit on the launch pad 🚀